Auditing
Auditing provides a justifiable and unbiased expert opinion on the present state of the your web service.
We especially recommend auditing when you need answers to the following questions:
- Does our current website support our business?
- How could we leverage the Internet more effectively?
- Do we invest in the correct things?
- Does our current website support our sales and marketing?
- Why do search engines find our competitors' products and services instead of ours?
- What is the cost of getting a new customer?
- Do we utilize our marketing budget effectively?
- Could we increase our online sales?
- How can we attract new visitors to our website and generate more sales?
In the audit we chart the present state of your web service and evaluate its key strengths, weaknesses, opportunities and threats. Based on these we offer recommendations for improvement.
Auditing targets
We can compile an expert analysis of the web service as a whole or only on some of its sub-sections. The focus areas are agreed on a case-by-case basis.
The most common auditing areas/targets are:
- Web service ranking
- The business benefits of a web service
- The impact of online marketing
- Essential keywords from the business point of view
- Increasing the number of visitors and sales volume through improved search engine visibility
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