Approach
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
- John Wanamaker (1838-1922).
Mr. Wanamaker was a merchant in Philadelphia, famous for expanding his men's clothing store into an international department store empire. He is regarded the father of the department store and of modern advertising. On his first day of business he earned 24.76 dollars. Of this sum he put 76 cents in the till and spent the remaining 24 dollars on advertising.
Research and tracking
Marketing is the kind of art form you can measure. And what can be measured can also be controlled. One of the strengths of online marketing lies in its built-in metrics.
We only do things that can be measured. By making use of tracking results we can obtain the maximum benefit from all actions.
Analysis
The Internet is a unique medium because of its real-time operation, interactivity and measurability. The results of online marketing efforts are almost immediately available.
We track and evaluate the effect of marketing campaigns and activities. Then, we analyze the results and use the information to do everything even better.
Optimization
Based on the information gathered from tracking and analysis, we continually streamline marketing activities and campaigns for optimal results.
As a rule, we focus the budget on those actions that generate results. Simultaneously, we reduce or discontinue investments on poorly performing targets. By doing so we can significantly increase the impact of the marketing budget as well as find alternative sales venues.
Reporting
When it comes to our customers, only results matter. We operate within previously agreed boundaries and report on relevant issues on a regular basis.
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Services
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